At first Borrello & Asociados Srl wasn´t called that way when the company was formed. Antonio Borrello, it’s president and founder, carved out his career as a cameraman of the weekly News “Noticiero Panamericano” in 1955. Alberto Borrello, his eldest brother and by that time working as an editor, was the one who introduced him to this world. There he trained in this profession full of creativity and improvisation.

Eventually, he made his way in the advertising industry as a Cinematographer and camera-man of the most important directors of that time, such as Julio García del Río and Horacio Casares. Many of you must remember the LM TV spots in Venice and Athens, as well as the Pick up Ford TV spots, Clio’s winners all of them!

After being rewarded as a Cinematographer in the advertising industry, he continued wor-king as a director of his own advertising spot and documetaries in ESEBE Producciones. After several years of success, another Production Company was established under the name of BORA Producciones that worked on advertising spots and corporate documen-taries for enterprises such as EDITORIAL PLANETA and TECHINT.

Life goes on and a new generation redoubles his efforts: Marcela and Eduardo Borrello, Antonio’s daughter an son, mingle his knowledge with cinema and theatre studies, video and computer techniques, as well as with artistic trends. They combined the quality and professionalism of cinema with the speed and practicity of video. It was then when the Borrello & Asociados Srl company was formed. Many productions in several countries and landscapes came up to now, as you see in these pictures.

Nowadays, ten years after its formation, with a wide range of services provided within our country and abroad, Borrello & Asociados Srl continues an old mysticism that was born fifty years ago providing professional services to the most important enterprises in our country and foreign lands.